0th November 2005
J.CREW PULL FUR FROM COLLECTION
Heather lead a celebration outside a J.Crew store in California to mark another fashion retailer announcing that it was ending all fur sales and was pulling all fur from it’s stores immediately.
The 11-week boycott campaign started on the 12 September. Heather had helped launch the boycott with a high profile protest outside J.Crew’s Madison Avenue store in New York. The campaign involved coast to coast protests, petitions and thousands upon thousands of letters and phone calls.
PETA US and J.Crew entered into successful negotiations after PETA’s Youth Division mobilised thousands of Street Team members to make contact with the company.
This campaign also received additional high-profile support from Mötley Crüe drummer Tommy Lee. This victory now means that J.Crew joins Selfridges, Topshop, Gap Inc., Banana Republic, H&M and other retailers who have stopped selling fur.
J.Crew had got much of its fur also from China where undercover video footage had shown fur farmers in China swinging foxes and raccoon dogs by their hind legs and smashing their heads into the ground breaking the animals’ necks, leaving them panting, blinking and conscious as they were skinned alive
